Electronic retailing grows in size and importance as increasing numbers of consumers buy online, and apparel online business purchases represent a significant portion of online purchasing. Not only does buying apparel online means a new form of consumer behavior in the computer-mediated shopping environment apparel e-tailers faces intense competition.
Thus, consumer researchers wish to extend current consumer behavior theories into this fresh
consumption n real. Apparel marketers and managers seek to develop effective strategies based on their consumers’ knowledge. Although some research on consumer Internet behavior has begun to appear, little attention has been devoted specifically to
buying apparel online.
apparel Online Business Growth of the Dominant Theme
While the number of online buyers and the value of their purchases change frequently, growth is the dominant theme. Suppose, for 2000, the proportion of total
US apparel sales online is estimated at less than 3 percent but still nearly $3.5B.
Apparel spending in the UK was£30B. According to one estimate, approximately 67 percent of
Americans use the internet, and 52 percent buy online. Apparel is an essential category of online purchases with new sites continually appearing.
Most Internet-based research companies estimate many online sales because online shopping is being much popular day by day. One estimate of total weekly online purchases in2000 puts the number at 3.582 million, with 300,800 or 8.4 percent of these in the apparel category.
Unique Challenge
E-commerce is expensive, and many companies have found profits hard to come by (Harvard
Management Update, 2000). Selling online presents unique challenges to cyber marketers. Little is known about consumer buyer behavior online, and e-trailers need to attract those consumers most likely to buy to cover the costs of e-commerce and make a profit to justify this new form of distribution.
However, the first buyers of a new product or service are likely to be systematically different from later buyers. Hence, the purpose of the present study was to compare consumers who had purchased apparel online with consumers who had not purchased clothing online concerning demographics and attitudes toward online purchasing.
Several hypotheses about buying a dress online were derived from consumer research and tested using data from student consumers’ survey. Testing the ideas enhances our knowledge of consumer behavior by extending the scope of theory into the new shopping environment. Apparel online marketers enhance their strategies designed to allure customers to do online shopping.
Online Buying Behavior
Several studies of consumer online behavior have shown that attitudes toward the internet and online buying is systematically related to online buying behavior. Goldsmith presents Liker scales to measure five specific attitudes toward e-commerce, describing individual perceptions of its enjoyment, safety, and speed, how economical it is, and how much confidence consumers have in their ability to shop and buy online.
Thus, online shopping compared with consumers who have not purchased apparel online, those who have bought online feel that the internet is more fun, safer, quicker, cheaper, and more confident in their ability to buy. Similarly, how consumers think about shopping, in general, should influence whether they shop online and specifically purchase online. If Any more Information click here:
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The Buyer for a Clothing Store
In the retail industry, a buyer plays an individual part who selects the items that are stocked. Clothing store buyers usually work closely with designers and their designated Sales Representatives (SR) and present cloth at trade fairs, wholesale showrooms, and fashion shows to observe trends.
There are some techniques for
Buying Clothes Online. By now, we all know sizes vary depending on the brand and even batch the products were made in
-
- 1. Check the size charts
- 2. Read the reviews
- 3. Research materials
- 4. Look to the catwalk
- 5. Be flexible
- 6. Give the return policies a second glance
- 7. Take note
Great Advantages Online Shopping
Nowadays, online shopping for clothes is becoming more popular like a daily activity for modern women. Despite its some flaws, buying clothing from an e-commerce-retailer is very popular. Online shopping statistics show that half of the consumers prefer shopping for cloth for fashion clothing and regular accessories purchasing online.
Buy clothes online
regardless of time. Suppose you usually are involved with work at the office till late, deal with your kids during the day, having classes at the university, and it seems that you don’t have enough time for shopping. In that case, apparel online is the perfect solution to buying your cloth.
Diversity
Another benefit of online shopping, or
apparel online for clothing, is the better opportunity to buy a reputed international market at a simple click. You may find many online shops offering different styles, casual, formal, and update clothing.
Convenience
Online shopping for clothes provides you the freedom to shop not only at the early hours in the morning or the late hours of the night, but you can buy clothes online regardless of where you are at the cafe with friends, during your vacation, or the office during your break. As we live in the modern age of smartphones and Google, we access to internet almost everywhere. Shopping for clothing online is such entertainment.
Price comparison and Reviews
Apparel online buying gives you the great advantage of comparing the particular item different retailers offer. Moreover, there are so many third-party freedom websites for rating and reviewing products. It is an excellent concept to check what people tell about the product you are about to purchase.
Sales
Online clothing stores generate significant sales and offer discounts, especially during holidays. The perfect way to save money on buying clothes online is to take advantage of many e-stores’ coupons. Shopping for clothes modern online and saving a little money, you can’t miss such an opportunity. If you want to buy any products click here:
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Conclusion
The
online apparel industry is known to make ordinary clothes that just about anyone may buy easily. In contrast to online apparel is, the fashion industry, on the other hand, is more exclusive. Only those who possess the means, and in this case, money, can afford to wear designer brand clothing. Apparel is defined as clothing. But when talking about the retail apparel online industry, typically, apparel includes day wear, evening wear, underwear, sleepwear, shoes, purses, and various accessories such as belts.
